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The Secrets Of Building 8-Figure BPO Business With Russ Perry From Design Pickle | Ep 24

Filip Stankovski November 25, 2019

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If you haven’t heard of Design Pickle, you will wish you heard of them earlier. 

This company, which offers flat rate graphic design services, has been able to grow from two employees to over 330 with $10 million dollars in recurring revenue…and Design Pickle has only been in business for less than 5 years.

Not bad for a business that is also completely automated and outsourced using the BPO model (business process outsourcing).

In this episode, we talk with the former design professional turned industry-disrupting star-up creator, podcaster, mentor, author, and business coach, Russ Perry about the ultimate level of remotrepreneurship building a business that works completely without you. 

Russ shares how he stumbled on the idea of Design Pickle and how he leveraged his first win (completely outsourcing the graphic design process) into a powerful business model that runs completely on its own.

As Russ discussed, many entrepreneurs start at the ground level with their business. While there’s nothing wrong with that, there is a problem with staying at the ground level. An entrepreneur who stays on the ground level of their business (handling client work, marketing, and sales, etc.) does not take the time to grow their business. As a result, they feel stuck in a trap where they never get ahead.

Russ argues that the focus of working IN the business instead of ON the business is the reason why so many potential remotepreneurs lose hope. They get overwhelmed with all of the work and frustrated with their cash flow and prospects.

A better approach, Russ advocates, is building a system that runs without you. Instead of trying to work harder to keep finding clients (and keeping them happy), Russ says that remotepreneurs need to focus on the machine that finds clients and keeps them happy. That “machine” is your business solution that helps another business earn money. 

By scaling and automating your service to businesses, you now have the systems that allow to keep making money…without doing any of the client work.  

Listen if you (or someone you know) needs help with breaking out of the “entrepreneurs growth trap”

Remotepreneur’s Insights:

  • What is business process outsourcing (BPO)?
  • The critical moment that Russ realized his business idea (aka Design Pickle) was a profitable business
  • Why systems are the key to a long-term business
  • How do you transition from a consultant/solopreneur to BPO The difference between working in your business vs on your business
  • How do you recruit the right people?
  • Retaining key talent
  • Rewarding your team
  • How do you handle clients in a creative field?
  • Creating a good work culture with remote teams
  • Scaling Design Pickle into new avenues
  • Why do many creative businesses fail?
  • Managing time while your business grows
  • Setting up your day for successes
  • Leaving a legacy

My best job at Design Pickle is not doing what Design Pickle sells. My best job at Design Pickle is running the machine that creates the thing Design Pickle sells – Russ Perry

Key Podcast Milestones:

[3:06] Basics of BPO and how he got the idea for business

[8:15] What do I need to turn to turn my idea into a real business?

[9:36] The key difference between selling products vs services

[10:12] How do you get started in BPO?

[11:38] Bringing your idea to the marketplace

[23:12] How do you build a good work culture remotely?

[30:17] Having a vision and the next milestones for Design Pickle

[33:37] How Russ built 8-figure recurring revenue?

[36:52] How do you balance a really busy life with fatherhood and all of the other stuff you do?


Top Key Quotes

“Like most entrepreneurs my business started because I had the problem first.” (3:50)

“Here’s something that’s never going to go out of style…business systems.” (8:25)

“If you build a business around making another business more successful …you’re going to be in a position to have a long career.” (8:52)

“You have to have a system that runs without you.” (11:24)

“The two things that I believe are instrumental…you have to be creative in branding…and you have to be creative in your offer.” (11:38)

“My best job at Design Pickle is not doing what Design Pickle sells. My best job at Design Pickle is running the machine that creates the thing Design Pickle sells.” (13:11)

“The best way to provide a predictable outcome is documented, repeatable training” (16:27)

“Recruiting…is important, but it starts with having a great place to work.” (19:11)

“You have to have a vision for what you’re building…” (19:34)

“I didn’t have a committee…I didn’t hire consultants…I just sat down and said, ‘What is the company I want to create?” (24:20)

“The main thing that matters is how I manage my time…and my stress.” (37:20)

“The best way to fight fire is to prevent it in the first place!”

“Monthly recurring flat fee rate is the best way to ensure financial stability for your business and avoid the cashflow rollercoaster!”

“The best way to deliver repeatable results is to document the fulfillment process and train your employees!”

Resources & Books Mentioned

Design Pickle

The 7-Day Startup

 The E-Myth Revisited 

The Creative Syndicate

The Sober Entrepreneur

Russ Perry website

Russ Perry on Instagram

Good to be Home podcast

 Mika Perry on Instagram 

Mika Perry website

Timeblocking 101

 Wake up Warrior

Don’t forget to get even more great episodes and resources to help you break out of the Matrix and grow your own remote empire at the Remotepreneurs website.

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Filip Stankovski

I'm a top rated sales freelancer on Upwork and Level 2 Seller on Fiverr. I believe that the new entrepreneurs are remotepreneurs and the purpose of the podcast is to teach people how to adjust to the new future of doing business - REMOTELY!

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