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  • keyboard_arrow_right How To Build A Company That Will Run On Its Own with CEO of “Kenji ROI” Danny Carlson | Ep.40


How To Build A Company That Will Run On Its Own with CEO of “Kenji ROI” Danny Carlson | Ep.40

Filip Stankovski April 27, 2020

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Most of our hardest challenges as remotepreneurs are spending time managing, building and running a company. The big question then comes up.

When is the right time to remove yourself from fulfillment and how to build a business to run without you?

Danny Carlson is a guest on our podcast today to talk about the things that have been bothering you for quite some time now. Danny Carlson is a 27 year old entrepreneur, podcaster, & lifestyle architect. He started his first business producing extreme downhill longboarding videos in 2014 & has since grown the Amazon FBA Agency “Kenji ROI” to more than 10 team members.

Kenji ROI has served over 500 Amazon sellers & created photos, video, copywriting, & graphics for over 1240 listings.

Danny is also host of the Actualize Freedom Podcast & the Danny Carlson Podcast completing more than 60 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King.

Remotrepreneur’s Insights

  • Never Stop Developing Your Product – Always have in mind that competitors are doing way more product research than you. Never stop improving your product and be one step ahead.
  • Lifting Your Company Up Requires Hustling – Specially in the beginning stages you have to use all of your powers to get your company out there. Whether it’s SEO, blog posts, websites, reaching out to people, you have to do try it all if you want to see results.
  • Don’t Rush Implementing SOPs Right Away – Wait until you’ve tried your system and procedure at least five times until you install it permanently in your company.

It was a lot of hustle getting my business off the ground. It was constantly postings, sending DMs to anyone who showed any kind of interest, just trying to be as helpful as possible, creating my own website, SEO and blog posts.  It’s really a lot of hustle to get an agency like that off the ground. I don’t think there’s one way to do it. There are lots of right ways.

Key Podcast Milestone:

02:55 – Danny’s first steps to remote entrepreneurship

06:51 – Danny’s thoughts on Amazon products

08:15 – How did a near death experience change Danny’s perspective

10:46 – How did Danny overcome problems in the first three months of starting a business

14:24 – The turning point where Danny removed himself from fulfillment

16:33 – When should you be starting to create the systems and processes

18:55 – How did Danny create and employed his team members

22:47 – The budget for hiring an operations manager

28:35 – Danny’s recommendation for improving communication between teams

36:48 – How Danny manages team meetings

38:48 – The next level for Kenji

Top Key Quotes

“If you just sit back on your profits and you’re extracting money, enjoying it, then those profits are going to dry up. Competitors come in, product life cycles and Amazon are fairly short unless you have a really unique product or a patent. So, if you’re not constantly doing product research, launch a new product, just doing things to maximize your current product, then it’s not doing to last” 

“I would recommend hiring a dedicated, at least part-time / 20 hour, general virtual assistant. If you can afford it, you can get something like that $400 a month. Even if your profits are not much more than that, the ability to be able to focus on the things are going to generate more revenue for your business that are going to improve the system so that you can scale the business. Just the fact that you can focus on that, even if you keep your profits not that high above break-even, you are going to be building an asset for yourself that can then scale to a much larger company.” 

“It’s really important to go through a process at least 5 times by yourself so you really understand the process. That way you’re going to know how the process itself can be improved or what part of the process doesn’t work.”


KENJI ROI – Danny’s company

Freedom Agency Blueprint – Danny’s courses


Tim Ferris





The 4-Hour Workweek by Time Ferris




Don’t forget to get even more great episodes and resources to help you break out of the Matrix and grow your own remote empire at the Remotepreneurs website.

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Filip Stankovski

I'm a top rated sales freelancer on Upwork and Level 2 Seller on Fiverr. I believe that the new entrepreneurs are remotepreneurs and the purpose of the podcast is to teach people how to adjust to the new future of doing business - REMOTELY!

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